Everyone uses a website address in their marketing materials in an effort to drive traffic to their website. Whether the website address is placed on the side of a vehicle or on your company letterhead, driving traffic to your website is an effort to get people to learn more about your company. The goal is to convert those visitors into buyers by teaching them more about what you do and how you do it. Because you don't actually get to talk to these potential customers on a face-to-face basis, it is important that you make becoming a customer an easy process once you get them to the front page or landing page of your website. Here are four tips you can use:


# 1 - Make It Easy

Whether you are promoting a new piece of jewelry or touting your repair department, make it easy to learn more about the services you offer and particularly the pricing of that you offer. "Call To Action" buttons are great for making things easy on a site visitor.

# 2 - Keep It Fresh

Keep visitors coming back over and over by updating your website regularly with special events, exclusive offerings, fresh blog content about maintaining your jewelry, share holiday hours, staff updates and other content that make your page look a little different on each visit. Give people a reason to come back often.

 #3 - Collect Email Addresses

Whether you plan to send an eBlast or a newsletter in the future, keeping an email database is the best way to stay in contact with people who have an interest in your practice. Provide a place on your website to "sign up for special offers" or "subscribe to our newsletter". Anything that you can add to your site that allows you to obtain a visitor's email address will help you contact them to convert them to a buyer.

#4 - Ask For A Review

There is no doubt that online shoppers are making educated purchasing decisions based on review sites such as Yelp, Google+, TripAdvisor and many other review sites. Ask your customers to provide a review for your company by placing a "Review" button on your site that takes them to your company Facebook page, Google+ or Yelp. Wherever you think prospective customer might look for a review of your practice is where you want your button to take the visitor to.